C A P I L A N O C O L L E G E COURSE OUTLINE
TERM: SPRING 2003	COURSE NO.: BMKT 360
INSTRUCTOR: Cyri Jones	COURSE NAME: MARKETING RESEARCH
OFFICE: CE 243 PHONE: (604) 408-2302 LOCAL: 3438 EMAIL : cjones@zoomelearning.com	SECTION NUMBER: 01 COURSE WEBSITE: http://www.zoomelearning/bmkt360.html (available Jan. 14th, 2003)

COURSE FORMAT: 2 - 2 hr. lectures/week x 13 weeks

COURSE PREREQUISITE: BMKT 161 Introduction to Marketing

BADM 210 Business Statistics

BUSINESS ADMINISTRATION DEPARTMENT VISION STATEMENT:

To provide students with the necessary skills to be immediately effective in their employment and to possess a sound basis for future career progression in business.

COURSE OBJECTIVES

General: The course is designed to introduce the student to the approach to business that is based on the scientific gathering, recording, analysis and interpretation of relevant information. The aim is to provide an understanding of the broad scope of MARKETING RESEARCH and its role in business, involving an appreciation of both the theoretical concepts and the practical implications, with emphasis on the latter (i.e., the application of research to aid in the solution of marketing problems).

Instructional: To define MARKETING RESEARCH and to position it in the business milieu in order that the student may understand when and how it can be utilized and to have an understanding of what can, and of what cannot, be expected of this discipline.

To illustrate the use of MARKETING RESEARCH in problem solution and in discovery of marketing opportunities.

To set forth the most acceptable procedures, methods or techniques currently available in the MARKETING RESEARCH field with emphasis on data collection, sampling and data analysis.

To apply MARKETING RESEARCH principles to a "real world" marketing problem by utilizing MARKETING RESEARCH methodology to collect and analyze information and, then, to present the findings in a professional manner.

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REQUIRED TEXT: 1. William G. Zikmund. Essentials of Marketing Research. Dryden. ISBN 0-03-024356-4

2. Also suggested to purchase, Alreck Settle. The Survey Research Handbook. Second Ed. Irwin, ISBN-256-03174-6.

Periodicals: - Journal of Marketing Research

- Journal of Advertising Research

- Journal of Marketing

- Advertising Age (American)

- Marketing (Canadian)

COURSE CONTENT:

Class	Date	Readings	Topic	Assignments
1	Tuesday, Jan. 14^th	Ch. 1	The Role of Marketing Research, Assignments Overview	Weblog posting – discussion question (1%)
2	Thursday, Jan. 16^th	Ch. 2	Global Information Systems & the Internet	Weblog posting – discussion question (1%)
3	Tuesday, Jan. 21^st	Ch. 3	The Marketing Research Process	Weblog posting – discussion question (1%)
4	Thursday, Jan. 23^rd	Ch. 4	The Human Side of Marketing Research / Ethical Issues	Weblog posting – Pastel Portraits Inc. Case Study (5%)
5	Tuesday, Jan. 28^th	Ch. 5	Exploratory Research & Qualitative Analysis	Quiz I -- Ch. 1-4 (5%)
6	Thursday, Jan. 30^th	Ch. 6	Secondary Data Research in a Digital Age	Weblog posting – discussion question (1%)
7	Tuesday, Feb. 4^th	Ch. 7	Survey Research	Weblog posting – discussion question (1%), Client selection for Client Survey Design & Report Project due
8	Thursday, Feb. 6^th	Ch. 8 & Ch. 9	Observation / Experimental Research	Weblog posting – discussion question (1%) Website resource review – posting (5%)
9	Tuesday, Feb. 11^th	Ch. 10	Measurement & Attitude Scaling	Weblog posting – discussion question (1%)
10	Thursday, Feb. 13^th	Ch. 11	Questionnaire Design	Weblog posting – discussion question (1%)
11	Tuesday, Feb. 18^th	Ch. 11	Questionnaire Design cont…	Quiz II -- Ch. 5-9 (5%)
12	Thursday, Feb. 20^th	Web resources (TBD)	Client Survey Design & Report Tutorial	Weblog posting – discussion question (1%)
13	Tuesday, Feb. 25^th	Web resources (TBD)	Client Survey Design & Report Tutorial	Client Survey & Report -- Proposal (2.5%)
14	Thursday, Feb. 27^th	Ch. 12	Sampling Designs & Procedures	Weblog posting – discussion question (1%)
15	Tuesday, March 4^th	Ch. 13	Determination of Sample Size	Weblog posting – discussion question (1%)
16	Thursday, March 6^th	Ch. 14	Basic Data Analysis	Weblog posting – discussion question (1%)
17	Tuesday, March 11^th	Web resources (TBD)	Tutorials in Data Collection & Data Analysis	Weblog posting – discussion question (1%)
18	Thursday, March 13^th	Web resources (TBD)	Client Survey Design & Report Tutorial	Client Survey & Report --- Research Overview (2.5%)
19	Tuesday, March 18^th	Ch. 15	Differences between Group & Relationships among Variables	Weblog posting – discussion question (1%)
20	Thursday, March 20^th	Ch. 16	Communicating Research Results	Weblog posting – discussion question (1%)
21	Tuesday, March 25^th	Web resources (TBD)	Tutorials in Report Writing and Presentations	Quiz III -- Ch. 10-15 (5%)
22	Thursday, March 27^th	Web resources (TBD)	Student Presentations	Client Survey & Report – Preliminary Presentation (5%)
23	Tuesday, April 1^st	Web resources (TBD)	Student Presentations
24	Thursday, April 3^rd	None	Student Presentations	Client Survey & Report – Final Presentation (10%)
25	Tuesday, April 8^th	None	Student Presentations
26	Thursday, April 10^th	None	Presentations Debriefing & Analysis	Client Survey & Report – Final Report Due (10%)
27	Tuesday, April 15^th	None	TBA – Final Exam	Final Exam (25%)

* Article review presentations will be scheduled from Class 4 to Class 23

BMKT 360 Page 4

EVALUATION PROFILE:

Quiz I, II & III (5% each) 15%

Article review 5%

Case study 5%

Website resource review 5%

Class participation including Weblog 15%

Client survey design & report project* 30%

Final Exam 25%

Total 100%

* The Client Survey Design & Report is broken down as follows:

Proposal 2.5%

Research Overview 2.5%

Preliminary Presentation 5.0%

Final Presentation 10.0%

Final Report 10.0%

-----

Total 30%

The Client Survey Design & Report can be conducted individually or in groups of up to three people.

GRADING PROFILE:

A+ = 90-100% B+= 77-79 C+ = 67-69 D = 50-59

A = 85-89 B = 73-76 C = 63-66 F = Below 50% A- = 80-84 B- = 70-72 C- = 60-62

OPERATIONAL DETAILS:

Capilano College has policies on Academic Appeals (including appeal of final grades), Student Conduct, Cheating and Plagiarism, Academic Probation and other educational issues. Copies of these and other policies are distributed to all students during the registration process and are also available in the College Calendar and in the Library.

Attendance: Attendance is mandatory. Any absences should be e-mailed to the Instructor ahead of class. Repeated, unexpained absences can result in lost marks under participation.

Exams: No exam will be given before or after the scheduled date/time without appropriate medical documents. Missed exams will be graded "0" unless PRIOR arrangements are made with the instructor.

Late Assignments: "LATE" assignments will lose 10% of the available grade per day overdue. ALL assignments must be submitted to receive a passing grade in the course.

BMKT 360 Page 5

OPERATIONAL DETAILS: cont…

Cheating/Plagiarism: All forms of cheating, including plagiarism, are serious offences. The instructor has the right to assign a grade of "0" on the examination or assignment, or, at the instructor's discretion, a letter grade "F" on the course. Full referencing of sources and use of quotation marks and references is required where words and/or ideas are used from other people and documents. A second offence in any course may result in an automatic expulsion from the program. A second offence in any course may result in an automatic expulsion from the program.

Incomplete Grades: Incomplete grades will only be granted at the instructor's discretion but must be arranged before last week of classes.

English Usage: Up to 30% of the work on written portions of assignments may be deducted for improper use of grammar. punctuation, spelling and syntax.

Class Participation The full participation mark will be based on student performance in all classes. Specifically, this includes demonstrating ability to answer questions based on assigned readings and exercises, and participation in class discussions.

All students start with zero and need to earn their participation marks.

COMPUTER COURSE REQUIREMENTS/POLICIES:

You are expected to abide by the Statement of Appropriate Use of Information Technology Facilities and Services in any use of computers at the College. This statement may be obtained from your department, the Library, Computer Services or on the College web site: (http://www.capcollege.bc.ca/policies/cap-aup.html)