EBM 315 – Class 1 Outline

 

Learning Objectives

 

By the end of this class, students should be able to:

 

·       Define the term business model

·       Be able to identify at least eight types of business models

·       Understand the numerous possible hybrids when models are mixed

·       Understand the impact of competition on business models

·       Show examples on the Web of different business models

·       Prepare a rough business plan for an Internet-enabled venture, leveraging what you have learned in the objectives above

 

Students should also have a good understanding of what will be covered in this class and will be trained in the use of a simple content management tool, blogger.com

 

Class One Outline

 

  1. Welcome
  2. Getting to know you survey
  3. My background
  4. Case study: TrainingNet
  5. Course overview
  6. Assignment overview
  7. Blogger overview
  8. Business models defined
  9. Sustainable advantage – the Chess Game
  10. Types of business models
  11. Selecting the best business model
  12. Exercise: Capilano Business Admin. Program re-engineered
  13. Discussion
  14. Exercise: Venture capitalist panel
  15. Exercise: Skiing sector
  16. Discussion
  17. Exercise: Venture capitalist panel
  18. Assignment 1 overview – Top pick and why
  19. Demo: How to use blogger
  20. Types of careers