C A P I L A N O   C O L L E G E

                                                                COURSE OUTLINE

TERM:  SPRING 2003

COURSE NO.:  EBM 315

INSTRUCTOR:  Cyri Jones

COURSE NAME:  E-BUSINESS ANALYSIS

                                 & ADMINISTRATION

OFFICE:  CE 243

PHONE:  (604) 408-2302

LOCAL:  3438

EMAIL : cjones@capcollege.bc.ca

 

SECTION NUMBER: 81

COURSE WEBSITE: http://www.zoomelearning/ebm315.html     (available Jan. 13th, 2003)

 

COURSE FORMAT:          3 hours face to face class + 1 hour online per week x 15 weeks

 

 

COURSE PREREQUISITE:   BADM 201

 

All students must have an e-mail account and will be required to have access to the Internet.

 

BUSINESS ADMINISTRATION DEPARTMENT VISION STATEMENT:

 

To provide students with the necessary skills to be immediately effective in their employment and to possess a sound basis for future career progression in business.  These include learning, communication, interpersonal and analytical skills.

 

COURSE OBJECTIVES

                                           

GENERAL:                         The course develops advanced analytical skills necessary to evaluate and implement online strategic options.  These include valuation of opportunities, such as start-up investment, acquisition, partnerships or online/offline synergies, and implementation issues, such as fulfillment, information technology management, and customer service.

 

COURSE OUTCOMES:      Following successful completion of this course, the student will be able to:

 

1.        Analyze and understand the impact of the Internet on all business types.

2.        Focus on a practical analysis of individual cases so as to identify real-life decision-making processes and activities.

3.        Make recommendations regarding investment in e-business, whether it is a start-up, an acquisition or alliance. 

4.        Understand the models of competitive commercially viable e-businesses.

5.        Project the likely competitive scenarios that might unfold, and thus advise on improved strategy.

6.        Combine online and offline marketing investment choices for an optimum combination.

7.        Address macro legal and ethical issues of operating online;

8.        Management of call centers for web and voice customer service.

9.        Conduct marketing research electronically and understand the benefits and risks of the methodology.

10.     Understand the interrelationship and importance of the operational side of e-business: customer service, fulfillment, e-business systems, networking, and security

 

REQUIRED TEXTS:              There is a required e-book reading package (#4209289) that is available for purchase from the McGraw-Hill Primus bookstore at: http://ebooks.primisonline.com

                                                          (There is an Online Viewing or Download option, the price for either is $47.09 US = $58.86 Cdn. With 1.25 Primis US/Cdn. exchange rate)

                                            

COURSE CONTENT:

 

Class

Date

Readings

Topic

Assignments

1

Wednesday, Jan. 15th

1)      Afuah-Tucci: Internet Business Models & Strategies Text & Cases, Second Edition, II. Components, Linkages, Dynamics, and Evaluation of Business Models, 6. A Taxonomy of Business Models, 9. Appraisal of Business Models

2)      Nowell: Marketing on the Web, First Canadian Edition, 5. Business-to-Business Marketing on the Web

 

 

 

 

 

 

 

 

 

Business Models

·        e-Business evolution

·        Hype vs. reality

·        Online models

·        Offline models

·        Hybrid/blended models

·        Transforming / disruptive technology

·        Back office & front office interface

·        Wireless

Weblog posting – discussion question (3%)

2

Wednesday, Jan. 22nd

1)      Afuah-Tucci: Internet Business Models & Strategies Text & Cases, Second Edition, II. Components, Linkages, Dynamics, and Evaluation of Business Models, 8. Valuing and Financing an Internet Start-Up

 

2)      Afuah-Tucci: Internet Business Models & Strategies Text & Cases, Second Edition, V. Cases, 4. VerticalNet: The New Face of B2B

 

3)      Afuah-Tucci: Internet Business Models & Strategies Text & Cases, Second Edition, V. Cases, 8. GMBuypower.com: Dealer Beware

 

* Note: Students may choose to read either Case Study 2 (VerticalNet) or Case Study 3 (GMBuypower.com)

e-Marketplaces & e-Business Evaluation

·        Financing an e-business

·        Accounting for e-businesses

·        Valuation tools & fundamentals of financial health

·        Framework for comparative evaluation

·        Procurement and managing suppliers online

Weblog posting – discussion question

(3%)

3

Wednesday Jan. 29th,

3)      Afuah-Tucci: Internet Business Models & Strategies Text & Cases, Second Edition, II. IV. Applying the Concepts, Models, and Tools, 11. The General Manager and the Internet

4)      McShane: Canadian Organizational Behaviour, Fourth Edition, Part 5: Organizational Processes, 15. Organizational Change and Development, 17. Organizational Culture

 

Managerial Issues of e-Business I

·        Business plan

·        Leadership

·        Developing & motivating an e-business team

·        Organizational structure & culture

·        Internet law overview

·        e-business market research overview

·        Training & intranets

Website resource review posting (5%)

4

Wednesday, Feb. 5th

1)      Bandyo-padhyay: E-Commerce,   II. Concepts, 7. Operational Infrastructure for E-Commerce, 6. Information Management Infrastructure for E-Commerce

 

2)     Gralla: How the Internet Works, 43. Shopping on the Internet (print hand-out, not part of e-book)

 

3)     Danesh: Safe & Secure, 1. Threats from the Internet (print hand-out, not part of e-book)

 

 

 

 

 

Operations & Technology Infrastructure

·        Operations overview

·        e-business systems

·        Database systems

·        Networking overview

·        Hosting

·        Integration with suppliers

·        Web services

·        Security

 

5

Wednesday, Feb. 12th

1.       Stock-Lambert: Strategic Logistics Management, Fourth Edition, 1. Logistics’ Role in the Economy and the Organization

 

2.       Wild: Best Practices in Inventory Management, 2. Customer Service (print hand-out, not part of e-book)

Fulfillment

·        History of fulfillment

·        Inventory management

·        Online fulfillment

·        Hybrid fulfillment

·        Outsourcing

·        Future trends

Weblog posting – discussion question

(3%)

6

Wednesday, Feb. 19th

1.       Jones et al: E-commerce: Critical Success Factors that will make or break your Online Business, 4. Customer Service (print hand-out, not part of e-book)

Customer Service

·        Customer service for e-businesses

·        Service level agreements

·        Quality assurance

·        Launch cycles

·        Project management

·        Customer relationship management

·        Call centres

·        Convergence of voice and data

·        Market research tools

 

Weblog posting – discussion question

(3%)

7

Wednesday, Feb. 26th

1)     Venkat: Canadian E-Marketing, First Canadian Edition, IV. Technical, Social, and Legal Issues, 13. Security, Privacy, and Legal Issues, 14. Social, Ethical, and Future Issues

 

2)      Baumer-Poindexter: Cyberlaw and E-Commerce, 1. The Legal Environment of Business in the Information Age

Internet Law

·        Establishing jurisdiction

·        Canadian Internet law

·        Operating the hybrid e-business

·        Internet contracts – liabilities & ethics

·        E-commerce issues

·        Intellectual property rights

Weblog posting – discussion question

(3%)

 

8

Wednesday, Mar. 5th

1)      Mallach: Decision Support and Data Warehouse Systems,   I. Introduction to Decision Support Systems, 1. Introduction to Decision Support Systems

 

2.       Miller et al: Managing the Corporate Intranet, 1: Call for Intranet Management (print hand-out, not part of e-book)

 

3.       Afuah-Tucci: Internet Business Models & Strategies Text & Cases, Second Edition, V. Cases, 7. Hotmail: Free e-Mail for Sale

Managerial Issues of e-Business II

·        Management information systems

·        Real time inventory management and product development

·        Competitive evaluation

·        Alliances

·        Business webs

·        Corporate governance & anti-trust issues

Weblog posting – discussion question

(3%)

9

Wednesday, Mar. 12th

1)      Zeithaml-Bitner: Services Marketing, Third Edition, 1. Introduction to Services

Services

·        Advanced e-business models

·        Valuing intangibles

·        Services vs. products in e-business

 

 

Weblog posting – discussion question

(3%)

10

Wednesday, Mar. 19th

1.       Miscellaneous articles from the Internet (TBD)

 

2.       Williams-Sawyer: Using Information Technology, Fourth Edition, 10. The Promises of the Digital Age: Society and Information Technology Tomorrow

 

3.       Afuah-Tucci: Internet Business Models & Strategies Text & Cases, Second Edition, V. Cases, 4. Napster: The Giant Online Pirate Bazaar

The Dynamic Marketplace

·        Web services

·        Disintermediation & reintermediation

·        XML & e-business

·        Next generation tools

·        Global supply network

Weblog posting – Case Study – Napster (10%), due beginning of class 10 -- 1-2 pgs. To be emailed to instructor

11

Wednesday, Mar. 26th

1)      Richard Ivey School of Business — The University of Western Ontario, ST. CLAIR INTERACTIVE COMMUNICATIONS Case

2)      Hisrich et al: Marketing Decisions for New and Mature Products, Evaluating Product Ideas (print hand-out, not part of e-book)

Starting an e-Business

·        Business plan

·        Funding

·        Marketing plan

·        Success criteria

·        Exit strategy

Weblog posting – discussion question

(3%)

12

Wednesday, April 2nd
  1. Miscellaneous articles from the Internet (TBD)

Venture Capital Forum

·        Presentations and audience critique in role of venture capitalist

Presentation for startup e-business

(16%)

13

Wednesday, April 9th

1.       Deitel: XML How to Program, Introduction to the Internet and the World Wide Web (print hand-out, not part of e-book)

Future Trends, Sustainable Competitive Advantage, and Review

 

14/15

Wednesday, April 16th

None

Exam

Exam (30%)

·        Article review presentations will be scheduled from Class 3 to Class 13 (5%)

 

EVALUATION PROFILE:*

 

                                          Case study (Napster)                                        10%

                                          Article review                                                   5%

                                          Website resource review                                  5%

                                          Weblog postings                                              24%

Class participation                                          10%

                                          e-Business start-up presentation                      16%   

                                          Exam                                                               30%

                                          Total                                                             100%

* Grading criteria will be listed on the course website

GRADING PROFILE:

                                          A+    =  90-100%   B+= 77-79         C+   =  67-69      D  =  50-59   

                                          A      =  85-89         B     =  73-76    C     =  63-66      F  =  Below 50%        A-        =                                          80-84    B-              =     70-72         C-    =  60-62

 

OPERATIONAL DETAILS:

 

                                Capilano College has policies on Academic Appeals (including appeal of final grades), Student Conduct, Cheating and Plagiarism, Academic Probation and other educational issues.  Copies of these and other policies are distributed to all students during the registration process and are also available in the College Calendar and in the Library.

 

Attendance:                       Attendance is mandatory. Any absences should be e-mailed to the  Instructor ahead of class. Repeated, unexpained absences can result    in lost marks under participation.

 

Exams:                              No exam will be given before or after the scheduled date/time without appropriate medical documents. Missed exams will be graded "0" unless  PRIOR arrangements are made with the instructor.

 

Late Assignments:             "LATE" assignments will lose 10% of the available grade per day overdue.  ALL assignments must be submitted to receive a passing grade in the course.

 

Cheating/Plagiarism:         All forms of cheating, including plagiarism, are serious offences. The instructor has the right to assign a grade of "0" on the examination or assignment, or, at the instructor's discretion, a letter grade "F" on the course.  Full referencing of sources and use of quotation marks and references is required where words and/or ideas are used from other people and documents. A second offence in any course may result in an automatic expulsion from the program.  A second offence in any course may result in an automatic expulsion from the program.

 

Incomplete Grades:            Incomplete grades will only be granted at the instructor's discretion but must be arranged before last week of classes.

 

English Usage:                    Up  to 30% of the work on written portions of assignments may be deducted for improper use of grammar. punctuation, spelling and syntax.

 

Class Participation             The full participation mark will be based on student performance in all classes.  Specifically, this includes demonstrating ability to answer questions based on assigned readings and exercises, and participation in class discussions.

                                  All students start with zero and need to earn their participation marks.

 

COMPUTER COURSE REQUIREMENTS/POLICIES:

 

You are expected to abide by the Statement of Appropriate Use of Information Technology Facilities and Services in any use of computers at the College.  This statement may be obtained from your department, the Library, Computer Services  or on the College web site:  (http://www.capcollege.bc.ca/policies/cap-aup.html)