Menu Engineering

Menu Engineering is a marketing oriented approach to the evaluation of current and future menu pricing, design, and content decisions. A unique feature of menu engineering is its ability to classify menu items; not only based on menu selling price, but also based upon the menu (sales) mix. It is the incorporation of these factors that has led to the significant success that the menu engineering model has enjoyed. In essence, menu engineering requires management to orient itself toward the number of dollars that a menu contributes to profitability, not just to cost percentage monitoring.