| A | B |
|---|
| term | definition |
| brochure | includes details about the sports camp-goals, objectives, schedule, registration requirements (ages and skill levels), housing, dates, location, and costs |
| clinic | a one or two-day session that Focuses on improving skills, such as batting skills |
| e-zine | refers to a magazine published on the world wide web |
| foundation | an organization that is established to maintain, assist, or finance other institutions or programs that are of an educational, charitable, or social nature (p. 144) |
| Golf Tournaments, Inc | a marketing firm that specializes in organizing golf tournaments for athletes and organizations |
| insufficiently advertised | reason some well-planned sports workshops fail |
| mailing list | a list maintained by successful marketers of all who attended the sports camp the previous year |
| media advertising | something successful marketers of sports clinics will include the sponsors in |
| newsprint | refers to newspapers and weekly mailers inserted in newspapers |
| Owl Foundation | created by tennis champions Venus and Serena Williams' mother to encourage the interest in education |
| sponsorship targets | sporting equipment and sporting goods stores |
| sports camp | place where young people go for intensive training in a sport |
| Starbright World | an online computer network that links children's hospitals throughout the country so the children can interact with each other and with the Dallas Cowboy's quarterback Troy Aikman |
| targeted mailing | direct mail piece mailed to a well-researched group of customers who have shown interest in sports workshops or clinics |
