| A | B |
|---|
| term | definition |
| agent | person responsible for making contacts with clients and sponsors (p. 170) |
| drive | the first fundamental to a successful career in sports marketing |
| incentives | gifts or bonuses designed to motivate buyers, sellers, and sponsors (p. 170) |
| integrity | a common characteristic of successful sports marketing firms |
| Japan | fertile country for the MLB |
| media marketing | one of the largest career areas in sports marketing |
| money | the greatest factor that fuels sports competition |
| NCAA | prohibits U.S. college athletes from being paid for their talents in other parts of the world |
| Olympics | one of the biggest and most lucrative media events in the world |
| pro bono | refers to services that a sports marketing firm provides for free (p. 172) |
| scouts | people who travel the world to locate the best athletics in their respective sports for the purpose of enticing the athletics to come to America to play (p. 176) |
| soccer | world's most popular sport |
| sports poll interactive | gives users access to sports and consumer information, enabling them to identify market segments and sales opportunities |
| turnkey operation | a sports marketing firm that handles everything from initial contacts to the final production of an event (p. 170) |
