| A | B |
|---|
| term | definition |
| wide release | a movie released in more than 2,000 theaters at one time (p. 195) |
| Emmy | an award given to people in the television industry by the Academy of Television Arts and Sciences |
| Tony | an award given to a professional in theater for distinguished achievement |
| point-of-purchase (POP) displays | distributors often set up merchandise displays next to the checkout area as an effective promotional tool (p. 203) |
| MOU | a written agreement that contains voluntary technical standards (p. 200) |
| trade show | brings potential customers together in one location so they can hear and see promotional information about products |
| low-budget-movie | movie that costs less than $250,000 to produce and has a low advertising budget |
| vertical integration | a business structure in which one company controls several different areas of the same industry (p. 201) |
| Oscar | the most famous and prestigious of the entertainment awards, given by the Academy of Motion Pictures |
| broadcast webs | groups (called affiliations) of television networks, production studios, and related entertainment firms that produce shows in-house for their groups (p. 210) |
| trailer | movies shown in theaters and movie rentals include advertisements for other movies and for related music and merchandise (p. 202) |
| pre-sales | take place at web sites affiliated with the concert artist, such as fan club web sites, before the tickets are available to the general public (p. 207) |
| matinees | pre-evening shows that generally have less audience and lower-priced tickets (p. 195) |
| Grammy | an award given to recording artists by the National Academy of Recording Arts and Sciences (NARAS) |
| preview | the release of a movie the evening before its official opening (p. 195) |
