| A | B |
|---|
| term | definition |
| bandwidth | the technical term for the capacity of communication channels |
| Cannes | location for an international film festival that promotes the film industry worldwide |
| clickstream data | information about visitors collected at each mouse-click within a web site (p. 240) |
| cookie | a small data file placed on a web site visitors hard drive that collects data about the visitor (p. 240) |
| customizing | changing a product to fit the needs or wants of a particular market |
| economic utility | the amount of satisfaction a person received from the consumption of a particular product or service (p. 237) |
| form utility | occurs when the physical characteristics of a product or service are improved (p. 237) |
| impromptu | spontaneous and changing entertainment based on audience reaction |
| internet | an international network of computers |
| internet service provider | a fee-based company that makes it possible for you to "surf" the net |
| market segment | a group of people who have the ability and the desire to purchase a specific product (p. 230) |
| place utility | ensures that the movie is available where the viewer wants it (p. 237) |
| possession utility | results from making the movie available at an affordable price (p. 237) |
| tiering | means that certain sports programs outside the basic cable package would incur extra costs for the viewers who choose them (p. 232) |
| time utility | the result of making the movie available when the viewer wants it (p. 237) |
