| A | B |
| propaganda | systematic presentation of information to promote or injure a cause, group, or nation |
| bandwagon | urges you to "jump on the bandwagon" by suggesting that you should do or believe something because "everyone" is doing it |
| testimonial | experts or famous people sometimes give a personal "testimony" about a product or idea |
| emotional appeal | uses words that appeal to your emotions rather than your logic or reason |
| "plain folks" | ordinary people (or people who pretend to be ordinary) are used to persuade others |
| false cause and effects | used to suggest that because one event happened first, it caused a second event to occur. The two events may not be connected |
| media | the channels through which information is broadcast; a means of mass communication |
| name calling | the use of critical labels, false negative attacks, or derisive descriptions to unfairly portray people |
| card stacking | the intentional presentation of only good facts or bad facts to shape opinion about someone or something |
| glittering generalities | part of the truth is generally from a shred of evidence |