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Marketing 4.03

Technology used in communication.


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Word Processing SoftwareUsed to type documents made of mostly text, such as reports and letters.
Desktop Publishing SoftwareCombines text and graphics in documents. For example, newsletters, magazines, flyers, and reports.
Database SoftwareOrganizes a collection of information.
Spreadsheet SoftwareDesigned for computerized worksheets. With this program, a business can calculate sales figures or an individual can create a budget.
Presentation SoftwareUsed to make professional presentations. Information can be presented that includes sound, animation, and video clips.
VoicemailThe technology used for leaving messages when no one is available to answer a telephone. This form of interactive technology is inexpensive and may be accessed by a user from any telephone.
E-mailMessages are delivered from one users’ computer to another. This technology allows for instant memo composition and more informal contacts.
Touch screen computerAllows the user to interact by simply touching a computer screen.
KisokStand-alone sites at malls, banks, airports, and gift registries in retail stores.
E-ticketsTickets that allow someone to travel or be admitted without carrying a paper ticket.
E-CommerceSales of products via the Internet.
World wide webA means of accessing, organizing, and moving information on the Internet.
Web pageLike a page in a book, it is the smallest unit of information that can be accessed.
Web siteOne or more web pages connected by hyperlinks.
HyperlinkA highlighted word or symbol used to connect pages of a website together.
Web addressThe identification and location on the web using a set of numbers, letters, and/or symbols.
Web browserA program that makes it easier to search and retrieve information on the web. Netscape and Microsoft Internet Explorer are two of the most commonly used.
Web logA web-based diary of encounters and personal opinion available to any user.
Search engineA software program that searches web sites about a topic. Two of the most popular are Google and Yahoo.