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Marketing 7.02

Classify the activities of physical distribution.


AB
Physical distributionThe activities in the distribution process that organizes and moves the products through the channels. This movement (also called logistics) includes ordering, transporting, storing, handling, and inventory control.
TransportationThe physical movement of the product from one place to another. There are five major methods.
Trucking or motor carriers. For example, tractor-trailer trucks deliver most of Wal-Mart’s products.
RailroadsMove heavy and bulky freight. For example, coal, steel, lumber, grain, and equipment.
Marine shippingTransporting goods within the US and around the world. For example, barges transport steel, iron ore, and grain along the Mississippi River.
PipelinesMove oil and natural gas.
Air cargo servicesTransportation for high value, low-weight, and time-critical products.
3. Transportation service companiesAdditional means of moving small to medium-sized packages. For example, US Postal service, express delivery services, bus package carriers, and freight forwarders (private companies that combine shipments from several businesses to help reduce costs to those businesses) would deliver these smaller parcels.
StorageThe holding of products until they are sold.
Private WarehouseFor example, Carol’s Linens has its own building to store extra inventory until needed.
Public WarehouseStorage and handling facility that may be provided for any business willing to pay for the space.
Distribution centerA storage facility used to centralize and speed up the delivery of goods and reduce the cost of storage.
Bonded warehousePrivate or public warehouse used to store products until federal taxes have been paid on the product(s).
Blind check methodWriting a detailed list of the merchandise and its quantity. This list is then compared to the actual invoice. This method is time consuming but is considered the most accurate.
Direct check methodThe merchandise is verified against the invoice or purchase order.
Spot check methodMerchandise is randomly checked for quality and quantity.
Quality check methodMerchandise is inspected for workmanship and making sure there is no damage to merchandise.
UPCThe most common method of marking, scanned at check out.
InventoryThe storing of merchandise before it is sold. There are two methods.
Perpetual InventoryTracks inventory on a continuous basis. A company can track and know the value and quantity of products on hand at any time.
Physical InventoryStock is physically counted periodically and verified for accuracy.