| A | B |
|---|
| Opinion | What someone thinks |
| Fact | A statement that can be proven true or false |
| Editorial | An article in a publication expressing the opinion of its editors or publishers |
| Denotation | The dictionary meaning of a word |
| Connotation | The emotional feeling or message that words conveys |
| Bandwagon | Creating a desire to join a large group who share an idea |
| Glittering generality | Telling only part of the truth; generalizing from a shred of evidence |
| Testimonial | Refers to people who “testify” in a positive way about a product |
| Emotional appeal | This is a direct line to one’s emotions rather than reason |
| Faulty cause & effect | Implies that one event causes another; events may not be related |
| Celebrity endorsement | Uses the name or face of a celebrity to sell the product |
| False promises | Unrealistically suggests that a product will bring about a desired outcome |
| Connotative language | Uses words that have a positive meaning to make the product or idea more appealing |
| Innuendos | An oblique hint or an insinuation to imply something negative |
| Name calling | To refer to someone with negative or derogatory names |
| Propaganda | Information which is false or twisted |
