| A | B |
|---|
| Wundt | father of psychology; founder of structuralism |
| James | American psychologist; founder of functionalism |
| Galton | instigated the heredity vs environment debate |
| Pavlov | classical conditioning; dog salivating experiment |
| Skinner | operant conditioning; rats and pigeons |
| Bandura | Bobo doll study; modeling; Social Learning Theory |
| Freud | psychoanalysis; unconscious |
| Erikson | psychosocial development theory |
| Jung | psychoanalytical; collective unconscious, archetypes |
| Horney | social psychoanalytic; parent-child relationship; security/insecurity |
| Sullivan | social psychoanalytic; interpersonal relationships; dynamism, personification, cognitive processes |
| Allport | trait/type theorist: special and common traits; cardinal, cental, secondary disposition |
| Watson | behaviorism; Baby Albert |
| Seligman | learned helplessness; dog experiment |
| Harlow | contact comfort; monkey study |
| Rogers | humanist; person centered therapy; unconditional positive regard; organism and self |
| Horner | motivation in women; fear of success |
| Piaget | cognitive development; sensorimotor, preoperational, concrete operational, formal operational |
| Kohler | cognitive learning: insight learning |
| Cover Jones | behaviorist, counter conditioning of Baby Albert |
| Terman | Stanford-Binet test; longitudinal study on giftedness |
| Weschler | IQ tests: verbal and performance items |
| Steinberg | multiple intelligences |
| Dove | cultural bias in IQ testing |
| Ellis | cognitive theory; rational emotive therapy; didactic teaching |
| Berne | TA therapy; failed interpersonal communications; PAC diagramming |
| Zimbardo | prison study; social psychology |
| Lorenz | imprinting; critical period |
| Whorf | Liguistic relativity hypothesis; language helps form our perception of the world |
| Cattell | trait/type theory; surface and source traits |
| Titchner | structuralism |
| Adler | social psychoanalytic; inferiority to creative self (football diagram) |
| Fromm | social psychoanalytic; freedom leads to lonliness; balance identity with belonging |
| Sheldon | trait/type theory; somatotype, endo, meso, ecto |
| Maslow | humanist, hierarchy of needs |
| McClellan | motivation; thematic apperception test (TAT) |
| Kubler Ross | death and dying; DABDA |
| Kohlberg | stages of moral development |
| Tolman | cognitive learning; latent learning, cognitive maps, reveal learning when there is a payoff |
| Thorndike | instrumental conditioning; trial and error, cats in puzzle box |
| Ebbinghaus | forgetting curve |
| Binet | first IQ test; French |
| Rorschach | projective test; inkblots |
| Marcia | identity states; diffusion, achievement, moratorium |
| Perls | Gestalt therapy; awareness of here and now |
| Milgram | obedience studies; shock them |
| Asch | conformity studies; line study |
| Festinger | cognitive dissonance |
| Chomsky | LAD; innate biological mechanism to learn language |
| Lashley | engram and memory trace |
| Ainsworth | separation anxiety |
| Rotter | locus of control |
| Hall | discontinous vs continous development |
| Jensen | wrote article about failure of Head Start; H vs E debate on intelligence |
| Hilgard | hidden observer in hypnosis |
| Thurston | 7 factors of intelligence |
| Walk and Gibson | visual cliff of depth perception |
| Baumrind | parenting styles: authoritarian, authoritative, permissive |
