| A | B |
|---|
| neutral audience | uninformed listeners |
| question of value | deals with judgments about right and wrong |
| pathos | the listener's own needs & desires |
| The Rhetoric | origin of ethos, pathos, & logos |
| disinterested audience | listeners who don't care |
| goal of persuasion | influence attitudes, beliefs, behaviors |
| Monroe's Motivated Sequence | a 5-step persuasive technique |
| question of fact | deals with occurrences and reasons |
| testimony | a type of evidence |
| ethos | listener's perception of the speaker's character |
| charisma | the talent of being a captivating & powerful speaker |
| common ground technique | interests & experiences shared by speaker & audience |
| logos | the listener's own thinking process |
| question of policy | deals with courses of action that should be taken |
| strategy for a positive audience | psych up |
| strategy for a neutral audience | give information |
| persuasive introduction | the place to build ethos |
| persuasive conclusion | the place to reestablish ethos |
| persuasive conclusion | the place to indicate audience response |
| positive audience | already agrees with the speaker |
