| A | B |
|---|
| Balance | The way a layout is arranged to make different parts seem equally important. |
| Proportion | The relation of the parts of a layout to each other and to the whole. |
| Pattern | Repeated colors, lines, shapes, forms or textures. |
| Leading | Vertical line spacing |
| Continuity | A design that seems whole and complete, with all parts looking right together. |
| Variety | The combination of elements, such as fonts, graphics, tinting, or color to provide interest in a design. |
| Symmetrical Balance | A type of balance in which both sides of a a layout look the same or almost the same. |
| Asymmetrical Balance | The type of balance in which the two sides of a layout look equally important/balanced even though they are not alike. |
| Contrast | A technique for creating emphasis by using tints or shading. |
| Focal Point | A way to show emphasis in a layout which creates a center of interest. |
| Alley | White space between columns |
| Gutter | White space between the pages of a two-page layout design |
| Tracking | The space between all characters. |
| Kerning | The space between letters. |
| White Space | Negative space in layout design. |
| Orientation | The direction of the page design: landscape or portrait |
