| A | B |
|---|
| Communication | Transmission of information & meaning from one individual or group to another |
| Encoding | Converting idea into words or gestures that will convey meaning |
| Channels | Media, computer, telephone,and letter that transmit messages |
| Ethnocentrism | Belief in the superiority of one's own culture |
| Stereotype | Oversimplified behavioral pattern applied to an entire group |
| Internet | Collection of voluntarily linked computer networks |
| World Wide Web | System for providing information through interoperating computer hardware, software, & networks worldwide |
| Nonverbal | Eye contact, facial expression, body movements, space, time, distance, and appearance |
| Reader Benefit | Making readers see how message affects & benefits them personally |
| Stylistic | Refers to literary or artistic style |
| Parallelism | Balanced writing |
| Active Voice | Subject is doer of action |
| Direct Strategy | Starts with main idea |
| Indirect Strategy | Allows the writer to explain before announcing the bad news |
| Resale | Emphasizes a product already sold |
| Promotion | Emphasizes additional products to be sold |
| Block Style | All lines begin at the left margin |
| Simplified Style | Has subject line, salutation & complimentary close omitted |
| Modified Style | Date & closing lines appear in the center |
| Buffer | Device that reduces shock |
