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Chapter 5


AB
entrepreneurshipAccepting the risk of starting a business, or a business started by a risk taker.
virtual businessA company that does business only on the Internet.
entrepreneurA person who recognizes a business opportunity and assumes the risks of starting a business.
risk takersomeone who likes to take risks
profitThe amount of money left over after a business has paid for the cost of producing its goods and services.
small businessAn independently owned business that employs fewer than 500 people.
Company DescriptionExplains the type of company and gives its history if it already exists.
product and service planDescribes the product and/or service; points out any unique features. Explains why people will buy the product or service.
marketing planShows who the potential customers (target market) are and what kind of competition the business will face. Outlines the marketing strategy and specifies what makes the company unique.
legal planShows the proposed type of legal organization the ownership will take. Points out any legal concerns.
management planIdentifies the key people who will direct and manage the company.
operating planExplain the type of manufacturing or operating system the business will use. Describes the facilities, personnel, materials, and processing requirements.
financial planSpecifies the financial needs and proposed sources of financing. Presents projections of revenues, costs, and profits.