| A | B |
|---|
| captions | text blocks that accompany photos and add a story element to the photo |
| headline | largest type on the spread; summarizes the story or copy |
| primary audience | students make up this audience |
| reader survey | measurement of reader opinion; do this right after the yearbook is distributed |
| reference photos | group shots and the portraits section; i.e. clubs and electives groups shots |
| secondary audience | the faculy, staff, parents, and community make up this audience |
| story | the main text or copy; includes facts and quotes |
| yearbook | a publication that tells the story of one school year |
| action photos | captures the important momemts when they are happening; shows an event in progress |
