| A | B |
|---|
| Amateur athlete | someone who does not get paid but plays for enjoyment, challenge, or both (p. 47) |
| Benefits derived | the value people believe they receive from a product or service |
| Bowl Championship | established to pair the best two college football teams at the end of the season |
| Conference | a group of college athletic teams within the same region (p. 45) |
| Demographics | specific information that identifies the customer, such as the age ranges in the group, marital status, gender, educational level, attitudes, and beliefs (p. 90) |
| Geographic segmentation | dividing of the markets into physical locations |
| License | the legal right to reproduce a teams logo in exchange for payment (p. 44) |
| Market segment | a group of individuals within a larger market that share one or more characteristics (p. 37) |
| National Collegiate Athletic Association (NCAA) | the governing body of most college and university athletic programs (p. 35) |
| Product usage | reflects what products you use, how often, and why |
| Professional athlete | someone who earns a living participating a sport |
| Promotion | any form of communication used to inform, persuade, or remind customers about an organizations goods or services |
| Psychographics | focuses on characteristic that cannot be measured such as attitudes and lifestyle choices |
| Sponsorship | deals with financing or generating revenue for college programs |
| Team Rankings | past on a teams past performance, talent, team schedules, and personal preferences |
