| A | B |
|---|
| agent | the legal representative of a celebrity (p. 73); person responsible for making contacts with clients and sponsors (p. 170) |
| cartel | a combination of independent businesses formed to regulate production, pricing, and marketing of a product (p. 67) |
| enticement | offering the best facility at the best price |
| ethics | a system of deciding what is right or wrong in a reasoned and impartial manner (p. 76) |
| free agents | players who play for the highest bidder |
| handlers | people who sponsors pay to work closely with athletes who are unable or unwilling to police themselves (p. 75) |
| image enhancement | what teams bring back to a city and the pride that residents feel from having a team |
| league | controls the location of the teams and the number of teams allowed to operate |
| perk | a payoff or profit received in addition to a regular wage or payment (p. 62) |
| political clout | influence, often associated with wealth |
| super bowl host | obligates a city to meet 20 pages of NFL requirements |
| television revenue | biggest profit center for sports organization |
| winning | means everything thing in sports |
