| A | B |
|---|
| advertising | paid communication between the product maker or seller and the audience or customer (p. 101) |
| affinity sports | niche markets whose participants are just as passionate about their sports as are enthusiasts of the more traditional sports (p. 95) |
| endorsement | a persons public expression of approval or support for a product or service (p. 103) |
| Federal Trade | a government regulatory body that regulates endorsements of products by celebrities |
| niche marketing | involves researching a target market to determine the specific items or services a small group of people will buy (p. 93) |
| personal selling | face-to-face communication between a seller and a customer (p. 100) |
| promotion | publicizing or advertising a product, service, or event with the goal of selling it (p. 98) |
| promotional plan | has four elements: personal selling, advertising, publicity, and sales promotion (p. 100) |
| publicity | any free notice about a product, service, or event (p. 101) |
| return | the profit the sponsor earns from its support of an athlete or team (p. 93) |
| sales promotion | includes any action or communication that will encourage a consumer to buy a product (p. 101) |
| selling | the exchange of a product or service for another item of equal or greater value (p. 98) |
| sponsor | a person, organization, or business that gives money or donates products and services to another person, organization, or event in exchange for public recognition (p. 92) |
| Title IX | the prohibition against gender discrimination in school programs that receive federal funding |
