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Java Games: Matching, concentration, word search, and flashcards.

SE Chapter 5


AB
agentperson responsible for making contacts with clients and sponsors (p. 170)
baseball cardsadded to bubble gum packages in 1930
Detroithome of Super Bowl XL in 2006
evergreen productsproducts that remain valuable from year to year
fan cluballows athletes to communicate directly with fans and to build a positive image
ghostwritera sportswriter or sports reporter who writes books for sports “authors” (p. 131)
goodwilla general willingness to work with or assist a person or organization based on a positive reputation or relationship (p. 118)
licensea company needs a license before it can market products with the likeness of sports figures, team emblems, or other official sports insignias (p. 124)
literary agentan individual who is hired by a sports author who will plan the marketing campaign and book appearances for a percentage of the sales (p. 131)
Neyland Stadiumranked by MSNBC as the number one college football stadium based upon setting, structure, fans, history, and continual expansion
NFL propertiesthe fourth-largest-selling licensed brand in the world
public relationsthe arm of marketing that concerns itself with creating a favorable public opinion for an individual or organization (p. 116)
royaltiesa negotiated percentage of all gross sales of the particular products (p. 124)
speaking engagementsway many former professional athletes extend their association with sports
sports authoran athlete who writes a book about his or her life and career in sports