| A | B |
|---|
| agent | person responsible for making contacts with clients and sponsors (p. 170) |
| baseball cards | added to bubble gum packages in 1930 |
| Detroit | home of Super Bowl XL in 2006 |
| evergreen products | products that remain valuable from year to year |
| fan club | allows athletes to communicate directly with fans and to build a positive image |
| ghostwriter | a sportswriter or sports reporter who writes books for sports “authors” (p. 131) |
| goodwill | a general willingness to work with or assist a person or organization based on a positive reputation or relationship (p. 118) |
| license | a company needs a license before it can market products with the likeness of sports figures, team emblems, or other official sports insignias (p. 124) |
| literary agent | an individual who is hired by a sports author who will plan the marketing campaign and book appearances for a percentage of the sales (p. 131) |
| Neyland Stadium | ranked by MSNBC as the number one college football stadium based upon setting, structure, fans, history, and continual expansion |
| NFL properties | the fourth-largest-selling licensed brand in the world |
| public relations | the arm of marketing that concerns itself with creating a favorable public opinion for an individual or organization (p. 116) |
| royalties | a negotiated percentage of all gross sales of the particular products (p. 124) |
| speaking engagements | way many former professional athletes extend their association with sports |
| sports author | an athlete who writes a book about his or her life and career in sports |
