| A | B |
|---|
| general election | voters make final decisions about candidates and issues |
| registration | the process of signing up to be a voter |
| direct mail | sending messages to large groups of people through the mail |
| media | radio, television, magazines, newspapers |
| propaganda | a message meant to influence your ideas and opinions in a certain way |
| bias | favoring one point of view over another |
| incumbent | a candidate who already holds the position for which s/he is running |
| Electoral College | a slate of electors from each state who cast electoral votes after the presidential election |
| Federal Election Commission | a federal agency that carries out rules on campaigns for federal offices |
| campaign finance reform | efforts to change the huge cost of running for office |
| PACs | Political Action Committees that lobby for the interests of their members |
| transfer | propaganda technique: connect yourself to a famous person, group, or symbol |
| glittering generalities | propaganda technique: to use catchy words that appeal to voters and everyone agrees with |
| plain folks | propaganda technique: tell voters that you are just like them |
| bandwagon | propaganda technique: appeal to voters to follow the crowd |
| card stacking | propaganda technique: use only those facts that support your argument |
