In this class, students continue to gain knowledge of marketing functions and foundations as they relate to supervisory and management responsibilities and develop skills needed for advancement into management. They develop skills for supervisory positions and/or for continuing education in a marketing related field. Curriculum includes advanced training in the areas of study in Marketing, as well as entrepreneurship, the basics for starting a small business, inventory control, and personnel management. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Computer/technology applications supporting this course, including the Virtual Business program, are studied. The student combines classroom instruction with supervised on-the-job training in a marketing occupation of his/her choice.

Resources for this class include computer programs and simulations, textbooks, study guides for each topic area, handouts, computer-generated tests, and student competency records of tasks performed.

If employed, students are graded by the employer from an individual training plan. Other assessments include projects, classroom participation, tests, and exams. Marketing is keyed to the major objectives of the Virginia SOL=s for communication, math, and social sciences.

Students may elect to take the National Retail Foundation Customer Service test and/or Professional Selling test at the end of the year to become nationally certified.

Please see my updated syllabus and the Course Sequence and Pacing Guides for detailed information on this class.