BMKT 360-81 Fall 2009 Course Feedback Survey

This survey is anonymous. Your feedback helps to improve this course... thanks for your participation.


  1. I think the following course objective was met:
    "To utilize effective communication skills to engage in active class discussion, to write an effective research article and develop a career e-portfolio"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To present marketing research findings in a professional manner in an oral presentation and written report format.".
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To apply project management principles to a typical market research project and to create client-focused deliverables such as a marketing research proposal, a research design document, and a Terms of Reference "
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To understand different types of marketing research jobs / career paths in the marketplace"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To define marketing research and to understand when and how it can be utilized and to have an understanding of what can, and of what cannot, be expected of this discipline"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "Given a business scenario, to set forth the most acceptable procedures, methods or techniques currently available in the Marketing Research field with emphasis on data collection, sampling and data analysis"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To apply Marketing Research principles to a "real world" marketing problem by utilizing marketing research methodology, collecting and analyzing information"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To describe and utilize exploratory research and qualitative analysis"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To describe and utilize secondary data research"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To describe and utilize observation within a marketing research context "
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To describe the impact technology is having on the marketing research sector and marketing research practices"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To design and conduct a simple experiment to help address a market research problem"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To effectively design, develop and implement a survey questionnaire"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To use MS Excel for basic data analysis for a marketing research project"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To determine an appropriate sampling design and sample size when conducting probability-based research"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To use a collaborative approach to marketing research problem-solving in classroom activity"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To identify the likely marketing research related ethical issues that may arise given a business scenario"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To use a team approach to managing all of the dimensions of the expectations of the course"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think the following course objective was met:
    "To integrate social and global perspectives into marketing research process"
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I thought the readings used in the course were useful and helped me meet the course learning objectives.
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. I think this course took time and energy than a typical third year business course.


  1. Please provide an estimate of how much time (in hours) you spent on individual homework outside of class time in this class? Homework includes readings, assignments, studying for tests (but NOT group work)? Please just list the number (don't need to write hours and please don't use a range, just a single number estimate in hours is what I'm looking for so I can calculate an average)


  1. Please provide an estimate of how much time (in hours) you spent on group project work outside of class time in this class? For example, meeting with your group, working on your part of the group project, etc. Please just list the number (don't need to write "hours" and please don't use a range, please just a single number estimate in hours is what I'm looking for so I can calculate an average)


  1. Please express your agreement or disagreement with the following statement: I felt the project site tool was helpful for our group project.
      1 2 3 4 5  
    Strongly agree   Strongly disagree


  1. Any other comments regarding the project site tool?


  1. Please list any comments you have on the group project assignment (e.g. did you think it was a worthwhile assignment, did you learn some useful things, was it a bad assignment and not worth continuing with future classes, etc.)


  1. What do you feel the instructor did well in this course?


  1. What do you feel the instructor could have done better?


  1. I would recommend this course to other students?
    Yes
    No


  1. Any other comments?