| A | B |
|---|
| Identify your needs and wants | The first step in the buying process |
| Make the decision to buy | The last step in the buying process |
| comparison shopping | compare price, quality, and service |
| unit prices | help consumers compare similar products |
| How much am I willing to pay? | A question to ask before buying |
| Helps shopping efficiency | gathering information ahead of time |
| promotional sales | used to attract customers into stores |
| cast for a broken arm | need |
| video cassette player | want |
| full-service stores | stores that offer a wide variety of goods and emphasize customer service. |
| impulse buying | buying too rapidly without much thought. |
| factory outlet store | stores selling products at low prices that sometimes have minor flaws. |
| convenience store | a small store that emphasizes the sale of food items, an accessible location, and long operating hours. |
| supermarket | a large, full-service food store that carries a wide variety of national, store, and generic brands at moderate prices. |
