| A | B |
|---|
| Media Harmony | Using different types of media to design effective communication |
| Harmony | refers to the proper use of the combined meria to enhance the producers ability to communicate |
| Junk Communication | Messages that use every bell and whistle that technology has to offer but pay little attention to content |
| Media Producer | a person who coordinates multiple activities simultaneously and is in control of the entire media project...so they have experience in all areas of media |
| combined media | consists of one or more media intergrated into another medium aka media convergence example: listening to music on the web |
| media convergence | best example is the internet media that were seperate entities becoming one like the internet tv and phone all being played on the same device or in the same place on the same network |
| product placement | where a company strategically places its products in the hands of actors and things like that on popular shows |
| Basic Communication model | sender has an idea and encodes it (such as into written language) then transmits it (such as by pen and paper) to a reciever who decodes it (reads it) and repsonds(gives feedback) to the sender |
| communication | people exchanging information through various media to better understand themselves and the world around them |
| Successful communcation | reciever understands message and sender understands feedback |
| Communications Purpose | inform, persuade, organize, act, educate, survive |
| We live in the age of... | Pulling Information |
| Identity of Audience | Figure out who your target market is and WHO they are |
| end product | this effects design and selection of media that best fits the need of the communication situation, will the media be uploaded, downloaded, emailed,transmitted by wireless device or phone |
| the question is | what is the end product and what are good questions about it |
| Medium | what transmits information from one human being to another |
| Telecommunication Act of 1996 | allowed companys to provide phone, cable, and internet and charge you on the same bill |
| Fiber Optics | a glass rod that uses light to transmit a digital signal to various points |
| Analog System | Sends signals of electrical impulses through the electromagnetic spectrum to television sets |
| Digital Video Format | became standard for television in 2009 but the original date when it was suppose to be done was may of 2006 |
| Adobe Creative Suite | indesign, photoshop, illustrator, dreamweaver, flash |
| Indesign | Layout |
| Photoshop | Raster |
| Dreamweaver | fascillitator for webpages |
| Flash | Animation program |
| final cut pro | Video |
| Adobe Premier | Video |
| Protools | Music/sound effects |
