| A | B |
|---|
| Social Responsibility | organizations obligation to maximize the good effects it has on a society and minimize its bad effects |
| Marketing Citizenship | The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders |
| Stakeholder | who have a “stake” or claim in some aspect of the company’s products, operations, markets, industry, and outcomes |
| Marketing Ethics | Principles and standards that define acceptable marketing conduct as determined by various stakeholders |
| Ethical Issue | An identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical |
| Cause Related Marketing | The practice of linking products to a particular social cause on an ongoing or short term basis. |
| Strategic Philanthropy | The synergistic use of organizational core competencies and resources to address key stakeholders’ interests to achieve both organizational and social benefits. |
| Green Marketing | A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment |
| Things that go into making an ethical decision | individual factors, opportunity(where you wont get caught), organizational relationships |
| Organizational Cultures | A set of values, beliefs, goals, norms, and rituals that members of an organization share |
| Code of Conduct | Formalized rules and standards that describe what the company expects of its employees |
