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104.1 Design

A good web site to visit to get another explanation of these is

balancevisual weight of an object
proportionsize relationship of various parts
contrastpoint of emphasis to draw the viewer eye
varietyelements of interest in a product
harmonyitems placed in an agreeable manner
unitycomponents in agreement with no elements out of place
rhythmrepetition giving appearance of movement
linelinear marks made with a brush or pen
shapeself contained defined area of geometric or organic form; 2 dimensional
form3 dimensional form or figure
coloruse of various hues to emphasize characteristics in the design
spacethe volumetric characteristics of the design
texturethe "feel" of a product
shadeuse of various intensity levels
repetitionrepeating similar elements in a consistent manner
Variationchange in form, size or location (rhythm)


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