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104.1 Design

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AB
balancevisual weight of an object
proportionsize relationship of various parts
contrastpoint of emphasis to draw the viewer eye
varietyelements of interest in a product
harmonyitems placed in an agreeable manner
unitycomponents in agreement with no elements out of place
rhythmrepetition giving appearance of movement
linelinear marks made with a brush or pen
shapeself contained defined area of geometric or organic form; 2 dimensional
form3 dimensional form or figure
coloruse of various hues to emphasize characteristics in the design
spacethe volumetric characteristics of the design
texturethe "feel" of a product
shadeuse of various intensity levels
repetitionrepeating similar elements in a consistent manner
Variationchange in form, size or location (rhythm)


NC

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