| A | B |
|---|
| complimentary colors | found opposit each other on the color wheel and create the greatest contrast |
| adjacent colors | are ocated next to each other in the color wheel and contrast only slightly |
| proportion | the relationship between and among objects in a display |
| formal balance | placing large items with large items and small items with small items |
| informal balance | balancing a large item with many small items |
| realistic setting | dipicts a room, area, or recognizable locale |
| semirealistic setting | suggest a room or locale but leaves the details to the viewers imagination |
| abstract setting | does not imitate (or even try to imitate) reality |
| closed displays | allow customers to see but not handle merchandise |
| point-of-purchase displays | designed mainly to promote impulse purchases |
| open displays | allow customers to handle and examine merchandise without the help of a salesperson |
| architectual displays | consist of model rooms that allow customers to see how merchandise might look in their own homes |
| store decorations | displays that coinside with specific seasons or holidays |
