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Business Communication

Key words used in Business Communication

CommunicationTransmission of information & meaning from one individual or group to another
EncodingConverting idea into words or gestures that will convey meaning
ChannelsMedia, computer, telephone,and letter that transmit messages
EthnocentrismBelief in the superiority of one's own culture
StereotypeOversimplified behavioral pattern applied to an entire group
InternetCollection of voluntarily linked computer networks
World Wide WebSystem for providing information through interoperating computer hardware, software, & networks worldwide
NonverbalEye contact, facial expression, body movements, space, time, distance, and appearance
Reader BenefitMaking readers see how message affects & benefits them personally
StylisticRefers to literary or artistic style
ParallelismBalanced writing
Active VoiceSubject is doer of action
Direct StrategyStarts with main idea
Indirect StrategyAllows the writer to explain before announcing the bad news
ResaleEmphasizes a product already sold
PromotionEmphasizes additional products to be sold
Block StyleAll lines begin at the left margin
Simplified StyleHas subject line, salutation & complimentary close omitted
Modified StyleDate & closing lines appear in the center
BufferDevice that reduces shock

Mary Laxton

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