| A | B |
| sensory adaptation | You don't notice a smell once you've been in a room a while. |
| selective attention | You can study with the radio and TV on. |
| feature extraction | You can follow one melody in a complex song. |
| paying attention to your needs | You ignore a psych lecture when you smell pizza. |
| iconic memory | You can blink and walk without falling down. |
| echoic memory | You say, "What?" Then "Never mind!" |
| automatic encoding | You noticed I said "night" three times. |
| effortful encoding | You are making the effort to play these review games. |
| maintenance rehearsal | Repeating a grocery list or phone number to yourself. |
| elaborative rehearsal | You create mnemonic devices to better store new terms in your LTM. |
| recall | You tell a story about an event or answer an essay question. |
| recognition | You pick someone out of a line-up or answer multiple choice questions. |
| paying attention to personal interests | You can hear |
| limited duration | You dial a new phone number and get a busy signal then need to look it up again. |
| chunking | Phone numbers and social security numbers. |
| cue | Parking lots use signs with colors, pictures, and numbers. |
| input | Sounds, sights, smells... |
| paying attention to unique stimuli | You would notice if the seats in your classroom were rearranged. |
| limited capacity | You can't keep a list of 18 grocery items in your head without doing something to remember. |