Joshken Kenned
What Does An SEO Company Do?
About me
You have a website and you want to rank on the top of the search engine result pages (SERPs). None other than, Search Engine Optimization (SEO) can help you to secure the top-stack position without any doubt. As far as one can tell, SEO is a long-term process, so your site won’t bounce to the top overnight.
This article provided by serpstat.com (keyword rank checker) Perhaps you have taken SEO is all very technical and complicated for granted and you are looking forward to hiring a SEO company to optimize your website and generate more traffic to your online presence.

Let’s take you through all the fundamental steps that SEO companies perform on a website to generate more traffic. Here are the steps that they follow:

Keyword Analysis
Keyword actually a fancy word that refers to the search queries a customer put on while searching for their desired result. Doing a keyword analysis will makes half of your job done, because you become fully aware what your targeted audiences are searching more and how they are searching.

For instance, you are selling ‘Perfume’. So your hired SEO company would find out the keywords that your targeted audiences are using to find their desired perfume. Maybe, you will find keywords, such as, ‘Best perfume seller,’ ‘Perfumes for Men,’ ‘Perfume Shop near me’ and so on.

So you want to put such keywords that has high-volume and less keyword difficulty in your site in order to rank gradually.

Optimize your site
Site optimization signifies the need of making a site user-friendly and optimized from all the aspects.
How you do you figure it out?

Page-Optimization Page-optimization is the next step of SEO optimization because it deals with helping a site to become worth indexing. So, rather than optimizing your site partially, your hired SEO company must ensure that all the pages/whole website is optimized. Typically, there are two types of optimization, (i) On-Page Optimization (ii) Off-Page Optimization.

On-Page SEO optimization
On-page optimization refers to elevate the overall performance of a page by improvising the whole page according to the search engine guideline. On-page SEO optimization includes,

Meta-Description
It refers to the short description appears under your site’s name on the search list) of the site. Make sure you utilize it perfectly.

Page-Title
Suitable page titles actually attracts more audience because it can instantly make the impression on what the page(s) is all about.

Segment All the Content
Content segmentation is necessary because you need to take the audience where they really want to go. Otherwise, you will love your traffic drastically. Here categorizing content means, there are three types of content users love, those are

Optimize Images
Optimizing images interlink content in the search box and those pictures attract more than anything else. Besides, optimizing pictures means indicating what is showing in the picture. Subsequently, both search engine and audiences will understand what this image all about and most likely to click on it to what is inside. Pretty obvious, you can say.

Off-Page Optimization
Off-page optimization refers to making your site more visible to the search engine and make it more user-friendly.

Any Device Friendly
The first thing you want to ensure is that your site is compatible to all kinds of devices out there, especially smart phones. 81% of the total internet users prefer to surf web on their phone. Making your site device friendly will reward you more leads and eventually conversion.