Olney Theatre Center Survey for Subscribers and Individual Ticket Purchasers

Thank you for being a part of Olney Theatre Center's audience. We are currently in the process of a major audience development planning initiative and are looking for ways to better serve our current and future audience members. Please help us by taking a few moments to complete the following survey, consisting of 21 questions. Please note that the survey results are confidential. Thank you. We greatly appreciate your input.



  1. For how many years have you attended plays at Olney Theatre Center? (CHECK ONE.)
    one year or less
    2-3 years
    4-5 years
    6-10 years
    more than 10 years


  1. How often do you attend Olney Theatre Center? (CHECK ONE.)
    10 or more times per year
    6-9 times per year
    3-5 times per year
    1-2 times per year
    less than once per year
    I've only ever attended once


  1. Please indicate your method of purchasing tickets at Olney Theatre Center. (CHECK ONE.)
    I am a subscriber/passbook holder
    I purchase tickets to individual performances by calling TicketMaster
    I purchase tickets to individual performances online
    I purchase tickets to individual performances through the Olney Theatre Center Box Office
    I attend with friends or a group who purchase the tickets
    I don't know


  1. How did you FIRST find out about Olney Theatre Center? (CHECK ONE.)
    From a friend, co-worker or relative
    Received a brochure in the mail
    Saw an advertisement or article in the newspaper
    Heard an advertisement or story on the radio
    From the Internet
    It's been so long, I can't remember
    Other


  1. How did you learn about the most recent Olney Theatre Center production you attended? (CHECK ALL THAT APPLY.)
    It's a part of my subscription series
    Newspapers
    Brochure/flyer/newsletter (including subscription brochure)
    Radio
    Television
    Poster
    From a friend or acquaintaince
    Internet (non Olney websites)
    Internet (Olney website)
    Email from Olney Theatre Center


  1. When did you decide to attend the most recent Olney Theatre Center production you attended? (CHECK ONE.)
    The day of the show
    1-7 days before the show
    8-14 days before the show
    15-30 days before the show
    more than 30 days before the show


  1. On a scale of 1-5, where 1 is EXCELLENT and 5 is POOR, please rate various aspects of your experience attending Olney Theatre Center?

            1 2 3 4 5      
      Overall Excellent  Poor  
      Quality of productions (scenery, costumes, directing, acting) Excellent  Poor  
      Plays selected for season Excellent  Poor  
      Service generally provided by staff when you attend a play Excellent  Poor  
      Service provided by box office staff when you call or attend Excellent  Poor  
      Service provided by house staff or volunteers who help you to your seats and work at concession stands Excellent  Poor  
      Value for the dollar Excellent  Poor  
      Ease and convenience of getting to the Olney Theatre Center Excellent  Poor  
      Parking Lot Excellent  Poor  
      Ticket Prices Excellent  Poor  
      Subscriber Ticket Exchanges (if applicable) Excellent  Poor  
      Information communicated about the plays and artists Excellent  Poor  
      New Mainstage Theatre  Excellent  Poor  
      Lab Theatre Excellent  Poor  
      Historic Theatre Excellent  Poor  


  1. Please check the theatres where you have seen PLAYS or MUSICALS (not other performing arts events) in the past two years. (CHECK ALL THAT APPLY.)
    Arena Stage
    Shakespeare Theatre Company (Lansburgh)
    Signature Theatre
    Studio Theatre
    Round House
    Kennedy Center
    Toby's Dinner Theatre
    Center Stage (Baltimore)
    National Theatre
    Warner Theatre


  1. Please list other theatres where you attend plays or musicals that are not listed above.


  1. How often do you attend theatrical performances at any theatre on average (only plays, not other performing arts events)? (CHECK ONE.)
    more than 12 times per year
    between 9 and 12 times per year
    between 5 and 8 times per year
    between 2 and 4 times per year
    once per year
    less than once per year


  1. Please indicate whether you agree or disagree with the following statements with 1 being you STRONGLY AGREE and 5 being that you STRONGLY DISAGREE.

            1 2 3 4 5      
      Olney Theatre Center is a casual environment. Strongly agree  Strongly disagree  
      Olney Theatre Center is convenient. Strongly agree  Strongly disagree  
      Olney Theatre Center is among the the leading theatres in the area. Strongly agree  Strongly disagree  
      Olney Theatre Center is one of the oldest producing theatres in the area. Strongly agree  Strongly disagree  
      Olney's new theatre is comfortable, has great sightlines and provides a great environment for theatrical productions. Strongly agree  Strongly disagree  
      Olney Theatre Center needs to advertise more. Strongly agree  Strongly disagree  
      Generally downtown theatres are higher quality. Strongly agree  Strongly disagree  
      Olney Theatre Center is a professional theatre. Strongly agree  Strongly disagree  
      An asset of Olney Theatre Center's season is its diversity of play selections. Strongly agree  Strongly disagree  
      The main program of Olney Theatre Center is its eight-play season. Strongly agree  Strongly disagree  
      I feel out of place at Olney Theatre Center. Strongly agree  Strongly disagree  


  1. In thinking about INDIVIDUALLY PURCHASED TICKETS, not subscription tickets, at what price does a ticket to one play at Olney Theatre Center become so expensive that you would not consider purchasing it?


  1. When you are seeking information because you want to attend a performing arts event, there are various sources available. Please rank the following sources of information about performing arts events on a scale of 1-5 with 1 being you always check that source and 5 being you never check it.

            1 2 3 4 5      
      Washington Post Guide to the Lively Arts Listings Always  Never  
      Washington Post Friday Weekend Section Always  Never  
      Washington Post Sunday Arts Section Always  Never  
      Washington City Paper Always  Never  
      Express Always  Never  
      Columbia Flier Always  Never  
      Baltimore Sun Always  Never  
      Gazette Newspapers Always  Never  
      Online entertainment guides such as washingtonpost.com Always  Never  
      Websites of specific arts organizations Always  Never  
      Other -- Please list in Answer to Number 21 below. Always  Never  


  1. What is your age? (CHECK ONE.)
    18-24
    25-34
    35-44
    45-54
    55-64
    65-74
    older than 74


  1. What is your gender? 


  1. What is your total annual household income? 


  1. Which best describes you? 


  1. What is your marital status? 


  1. What is the highest level of education you completed? 


  1. In which one of the following areas or local jurisdictions do you live? 


  1. We greatly appreciate your feedback and would like to hear any comments you may have about Olney Theatre Center. We appreciate all of your comments and thank you for your time.