Olney Theatre Center Survey

Thank you for being a part of Olney Theatre Center's e-mail list. We are currently in the process of a major audience development planning initiative and are looking for ways to better serve our current and future audience members. Please help us by taking a few moments to complete the following survey which contains 21 questions. Please note that the survey results are confidential. Thank you. We greatly appreciate your input.



  1. If you have attended Olney Theatre Center in the past, please indicate how long it has been since you've attended.
    4-6 years ago
    7-10 years ago
    more than 10 years ago
    have never attended Olney Theatre Center


  1. How did you FIRST find out about Olney Theatre Center (whether you've attended or not)? (CHECK ONE.)
    From a friend, co-worker or relative
    Received a brochure in the mail
    Saw an advertisement or article in the newspaper
    Heard an advertisement or story on the radio
    From the Internet
    It's been so long, I can't remember
    Other


  1. Although you have not recently or never attended Olney Theatre Center, we are interested in your perceptions and what you hear from others. On a scale of 1-5, with 1 being EXCELLENT and 5 being POOR, please rate your perceptions of Olney Theatre Center.

            1 2 3 4 5       Don't know
      Overall Excellent  Poor  
      Quality of productions (scenery, costumes, directing, acting) Excellent  Poor  
      Plays selected for season Excellent  Poor  
      Service by staff  Excellent  Poor  
      Value for the dollar Excellent  Poor  
      Ease and convenience of getting to the Olney Theatre Center Excellent  Poor  
      Ticket Prices Excellent  Poor  
      New Mainstage Theatre Excellent  Poor  
      Lab Theatre Excellent  Poor  
      Historic Theatre Excellent  Poor  


  1. Please check the theatres where you have seen PLAYS or MUSICALS (not other performing arts events) in the past two years. (CHECK ALL THAT APPLY.)
    Arena Stage
    Shakespeare Theatre Company (Lansburgh)
    Signature Theatre
    Studio Theatre
    Round House
    Kennedy Center
    Toby's Dinner Theatre
    Center Stage (Baltimore)
    National Theatre
    Warner Theatre


  1. Please list other theatres where you see PLAYS or MUSICALS that are not listed above.


  1. How often do you attend theatrical performances at any theatre on average (only plays or musicals, not other performing arts events)? (CHECK ONE.)
    more than 12 times per year
    between 9 and 12 times per year
    between 5 and 8 times per year
    between 2 and 4 times per year
    once per year
    less than once per year


  1. What types of performing arts events have you attended in the past two years (CHECK ALL THAT APPLY.)
    classical music
    jazz music
    pop music
    other music
    modern dance
    ballet
    other dance
    musical theatre
    non-musical theatre
    children's programming
    other


  1. Based upon your perceptions and what you have heard, please indicate whether you agree or disagree with the following statements with 1 being you STRONGLY AGREE and 5 being that you STRONGLY DISAGREE.

            1 2 3 4 5      
      Olney Theatre Center is a casual environment. Strongly agree  Strongly disagree  
      Olney Theatre Center is convenient. Strongly agree  Strongly disagree  
      Olney Theatre Center is among the the leading theatres in the area. Strongly agree  Strongly disagree  
      Olney Theatre Center is one of the oldest producing theatres in the area. Strongly agree  Strongly disagree  
      Olney's new theatre is comfortable, has great sightlines and provides a great environment for theatrical productions. Strongly agree  Strongly disagree  
      Olney Theatre Center needs to advertise more. Strongly agree  Strongly disagree  
      Generally downtown theatres are higher quality. Strongly agree  Strongly disagree  
      Olney Theatre Center is a professional theatre. Strongly agree  Strongly disagree  
      An asset of Olney Theatre Center's season is its diversity of play selections. Strongly agree  Strongly disagree  
      The main program of Olney Theatre Center is its eight-play season. Strongly agree  Strongly disagree  
      I feel out of place at Olney Theatre Center. Strongly agree  Strongly disagree  


  1. Why don't you currently attend Olney Theatre Center? Please indicate to what degree you agree or disagree with the following possible reasons with 1 being you STRONGLY AGREE and 5 being you STRONGLY DISAGREE.

            1 2 3 4 5      
      I don't hear about what's going on there. Strongly agree  Strongly disagree  
      It's not high quality enough. Strongly agree  Strongly disagree  
      I attend theatre infrequently and prefer to go elsewhere. Strongly agree  Strongly disagree  
      It just doesn't seem as if people like me go there. Strongly agree  Strongly disagree  
      The prices are too high. Strongly agree  Strongly disagree  
      I don't like the shows they do. Strongly agree  Strongly disagree  
      I prefer downtown theatres. Strongly agree  Strongly disagree  
      I don't know what kind of work they produce. I just don't know enough about it. Strongly agree  Strongly disagree  
      When I attended in the past I didn't like it. Strongly agree  Strongly disagree  
      It IS too far away. Strongly agree  Strongly disagree  
      It FEELS too far away. Strongly agree  Strongly disagree  


  1. If there are other reasons you don't attend, please list them here. Thank you.


  1. In thinking about INDIVIDUALLY PURCHASED TICKETS, not subscription tickets, at what price does a ticket to one play at Olney Theatre Center become so expensive that you would not consider purchasing it?


  1. When you are seeking information because you want to attend a performing arts event, there are various sources available. Please rank the following sources of information about performing arts events on a scale of 1-5 with 1 being you always check that source and 5 being you never check it.

            1 2 3 4 5      
      Washington Post Guide to the Lively Arts Listings Always  Never  
      Washington Post Friday Weekend Section  Always  Never  
      Washington Post Sunday Arts Section Always  Never  
      Washington City Paper Always  Never  
      Express Always  Never  
      Gazette Newspapers Always  Never  
      Columbia Flier Always  Never  
      Online entertainment guides such as washingtonpost.com Always  Never  
      Websites of specific arts organizations Always  Never  
      Other Always  Never  


  1. If there are other sources you use to obtain information about performing arts events, please list them here. Be as specific as possible. Thank you.


  1. What is your age? (CHECK ONE.)
    18-24
    25-34
    35-44
    45-54
    55-64
    65-74
    older than 74


  1. What is your gender? 


  1. What is your total annual household income? 


  1. Which best describes you? 


  1. What is your marital status? 


  1. What is the highest level of education you completed? 


  1. In which one of the following areas or local jurisdictions do you live? 


  1. We greatly appreciate your feedback and would like to hear any comments you may have about Olney Theatre Center. We appreciate all of your comments and thank you for your time.