Spring Board Assignment #3 - MTL Aug 2004

We have learned that customers focus on different aspects of a service prior to purchasing. These questions are generally based around what motivates the person to buy. These four focuses are Convenience, Control, Contact, and Cost. Based on the following products, and buying motivators, indicate how you would present the service, using complete sentences, tailored to the customers buying motivator.

Name


  1. Product
    Basic Line Plus 5
    Buying Motivator
    Cost


  1. Product
    Basic Line Plus 2
    Buying Motivator
    Control


  1. Product
    Unlimited North America
    Buying Motivator
    Convenience


  1. Product
    7 Cent North America
    Buying Motivator
    Contact


  1. Product
    Platinum LD Plan
    Buying Motivator
    Contact


  1. Product
    Home Connections 2
    Buying Motivator
    Control


  1. Product
    Visual Call Waiting
    Buying Motivator
    Cost


  1. Product
    The Most On Line (14.95)
    Buying Motivator
    Convenience