Got idea to become a digital marketer? If yes then you must plan to learn about PPC or Pay Per Click Advertising first. Don’t know what is it mainly? Well, read this blog and stick to it till the end.
PPC is a kind of advertising where you are required to pay a certain amount of fee so that your website is visible on the Search Engine Result Page when someone is searching by typing a specific keyword. The ads that are created would be displayed on SERPs so that visitors searching can easily visit the site. The fee that we pay depends on whether your ads are being clicked by the visitors.
If you do not have any idea of PPC or paid ads you can join the google ads course in Delhi and master the concepts. However, if you want to learn about the organic forms of marketing, then you should definitely join an SEO course in Delhi and learn how to rank your website on search engines and generate quality traffic.
You must be thinking why do website owners go for PPC advertising? It is because PPC can be actually very useful in generating quality leads for your business. This form of marketing can be highly useful if proper strategies are implemented and all PPC features have been used correctly. As we all know that with the correct marketing strategies and marketing campaigns, achieving marketing goals become easier.
This blog is basically for PPC advertisers who want to make the most of it while executing PPC Ads.
Various forms of PPC advertising
1) Search Ads
Search ads are a form of advertising where advertisers start by analyzing and experimenting. In this, the advertiser tells google about the keyword they want to actually rank on and the ad copy that would be visible to users when somebody searches using that keyword. They also determine the amount they would be paying if the ads get clicked. There is an auction system to determine the order of the ad being displayed and the amount to be paid by the advertiser.
2) Display Ads
It is also a form of ad and is different from search ads. In search ads, your ads appear when someone is searching for the product or services being offered by the company. However, in display ads, your ads would appear even when the person shows an indication of their interest in the product or services offered. The conversion rates are lower in display ads as compared to search ads. Moreover, you need to pay lesser as compared to search ads.
3) Remarketing Ads
Remarketing Ads are used by many companies. It is a very profitable form of advertising as you are targeting customers who already have an interest in your product. It is mostly used for someone who was very close to conversion or to upsell a certain product to existing customers. Mostly, advertisers use image ads for remarketing. However, you can also use video ads.
4) Video Ads
It is next to impossible to ignore video ads in this era where videos are becoming an important form of engagement. With video ads, it becomes easier to increase traffic and engagement and which is why it is used by 85% of businesses as marketing efforts. This is highly beneficial to target people who do not have any knowledge of your business.
5) Shopping Ads
Shopping ads are similar to search ads but the only difference is that shopping ads include the description of the product such as product image, price, or small description. It appears in a similar manner as the search ads. The conversions are higher on shopping ads and it is also a profitable form of ads as customers already have information about the product and its price.
6) Paid Social Ads
It is a form of advertising where ads are shown to people who are active and browsing social media. FB, insta, twitter, linkeding, snapchat, etc. are popular platforms of PPC advertising where we can run ads. With these ads, you can also implement remarketing strategies or a prospecting campaign to target a new set of customers. Join the social media marketing course and get advanced knowledge of social media.
7) Gmail Sponsored Ads
It is another form of advertising using Google Ads where we can promote services through ads on gmail. It might look like a normal email to you but is an ad actually and you can also visit the website by just clicking on the ad.
I hope that this blog provides you with the information you are looking for. A digital marketing course in Delhi would prove to be very useful for you in learning about digital marketing concepts including PPC advertising. It will help you master the concepts of SEO, paid ads, social media marketing, and many more.
Moreover, if you want to learn website design using WordPress, you can also enroll in web design courses and web development courses
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