Say Cheese
Read the following scenario and then respond to both parts of the activity. NOTE: #2 WILL HAVE MORE THAN ONE ANSWER!
Maria recently hired Brendan as an assistant for her photography studio. During Brendan’s first week, Maria answered some basic questions about the focus of her photography. One of Brendan’s questions was about who her target market is—and why.
Maria began her explanation like this…
“The purpose of my photography is to feature my customers in an elaborate photo shoot. I shoot
in-studio only; I specialize in senior pictures, headshots, and glamour shots. If customers want to come into the studio for wedding or baby photos, I’m happy to accommodate. But I don’t go out
to weddings or baby events—and I don’t do family portraits, pets, landscapes, or still-life photos.”
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