South America "State of the Industry" Survey

For our new "State of the Industry" series (see our first feature on Champagne Sales, Trends & Challenges), we're asking the following questions about South American wine sales in your restaurant or retail shop. Your answers are valuable to our greater community's education and professional development; thank you! Note: some questions pertain to retail while others pertain to restaurants; please answer only which are applicable to your establishment. Answers are due by 12pm PST 9/15/14 and will be incorporated into an upcoming feature article. Cheers!


A red asterisk (*) indicates required questions.

  1. Where do you work?*
    Restaurant
    Retail
    Importer/Distributor/Sales
    Education
    Other


  1. What's the most popular reason people at your establishment purchase South American wine?*
    Cost/affordability
    Pairing with a specific dish or cuisine
    Preference for specific region or variety
    Gift
    Specific recommendation from somm/salesperson
    Other


  1. As a percentage, how much of your total sales (in dollars, not number of transactions) are from South American wine?*


  1. Restaurant: What's the average selling price of South American wine on your restaurant list? (MODE, or most commonly sold)


  1. Restaurant: If you offer South American wine by the glass, what is the average price point?


  1. Retail: What's the average selling price of South American wine on your retail shelf? (MODE, or most commonly sold)


  1. What's the most popular South American wine category (i.e. region and/or variety) you sell?


  1. Do you sell any South American wine from outside of Chile and Argentina? If yes, what?


  1. If you sell little or no South American wine, which of the following best describes why? (multiple answers are allowed)
    Doesn't fit restaurant menu/cuisine
    Lack of guest interest
    Lack of South American wine options available in your market
    Lack of somm/salesperson interest or knowledge to sell
    Other


  1. In what city and state is your establishment located? (Please also feel free to add any additional comments about your sales of South American wine here.)*




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