| A | B |
|---|
| Barriers to entry | reasons that make it difficult enter a particular business |
| Disposable income | money you have after taxes to spend on your wants and needs (sometimes called take home pay) |
| Telecommuting | working from a remote location (usually home) and communicating with the company you work for on-line or via other communication devices |
| E-Commerce | process of using the Internet to allow buyers and sellers to engage in trade |
| E-Zine | online or digital magazine |
| E-Business | encompasses any business activity performed online |
| Outsourcing | subcontracting of work outside the company |
| Web Master | person who is responsible for maintaining the website |
| Snail Mail | mail that is sent by traditional means (USPS |
| Brick and Mortar | physical business presence |
| Click and Mortar | traditional business that maintains an online store |
| Encryption | cryptography that converts data into a code so it can be transmitted over the internet |
| B2B | acronym that stands for Business to Business |
| B2C | acronym that stands for Business to Consumer |
| Personalization | way of identifying how each customer prefers to shop for their service to make the buying experience easier |
| Shopping cart | software application that fulfills the function of an electronic product catalog with an order-processing feature |
| Copyright | gives the author protection from someone else reproducing |
| E-commerce | process of buying and selling online |
| Data mining | practice of sifting through data to establish patterns |
| Portal | entry to the Internet |
| Promotion | method used to communicate information to customers in order to encourage purchases and to increase customer satisfaction |
| Publicity | information about a business product or service that is NOT paid for by the company |
| Banner advertisement | strip of advertising across the top of a web page or in the margin |
| Buttons | small versions of banner ads |
| Interstitials | ads that pop up on your monitor between web pages |
| Superstitials | faster versions of interstitials |
| incentive | something that encourages or motivates somebody to do something |
| Internet service provider (ISP) | company that provides access to the Internet |
| graphical user interface (GUI) | technology that displays multimedia resources such as graphics text audio rather than just text |
| Multimedia | combination of more than one presentation medium |
| Uniform resource locator (URL) | unique address web page address |
| http | abbreviation for hypertext transfer protocol which is the communication protocol that allows you to surf the net |
| domain name | sites registered address (yahoo.com) |
| Globalization | tendency of the world to act as one market instead of many national markets |
| Diversity | variety of people with different backgrounds identities and cultures |
| Intellectual property | something you invent write develop (like software) or want as a unique name for your business |
| Trade dress | appearance of a companys packaging which can be legally protected |
| Cybersquatting | registering a domain name that a famous company will want to use and then selling that name back to the company for a profit |
| Copyrights | protect creators of literary musical scientific dramatic and other intellectual works |
| Patent | protects inventions and discoveries or improvements of processes substances machines or products |
| Marketing | process of developing promoting and distributing products in order to satisfy customers needs and wants |
| Marketing strategy | a companys plan that identifies how it will use marketing to achieve its goals |
| Target Market | specific group of consumers that have similar wants and needs |
| Marketing Mix | made up of four basic marketing strategies known as the Four Ps (product place price promotion) |
| Project management | using the skills knowledge and tools available to you to plan manage and control a project |
| Search engine | Internet tool that identifies and screens resources to find other sources |
