| A | B |
|---|
| SWOT ANALYSIS | STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS |
| CUSTOMER | SOMEONE WHO BUYS THE PRODUCT |
| MARKETING CONCEPT | ALL EFFORTS SHOULD BE DIRECTED AT SATISFYING THE CUSTOMER'S WANTS AND NEEDS |
| MARKETING | DEVELOPING, PROMOTING, PRICING, SELLING AND DISTRIBUTING PRODUCTS TO SATISFY CUSTOMER'S WANTS AND NEEDS |
| SERVICE | SOMETHING DONE FOR YOU OR TO YOU: EX: DOCTOR'S VISIT |
| GOOD | SOMETHING THAT YOU PURCHASE THAT YOU CAN HOLD IN YOUR HAND OR TOUCH |
| TARGET MARKET | THE GROUP OF PEOPLE YOU ARE TRYING TO SELL YOUR PRODUCT TO |
| WANTS | ITEMS NOT A NECESSITY FOR LIFE |
| CONSUMER | SOMEONE WHO USES THE PRODUCT |
| BENEFITS OF MARKETING | NEW PRODUCTS AND LOWER PRICES |
| NEEDS | FOOD CLOTHING AND SHELTOER |
