| A | B |
|---|
| assertion | an enthusiastic claim without reasons to support it |
| bandwagon | join the gang; everyone's doing it |
| card stacking | giving only the evidence that supports your claim, not the opposition |
| glittering generalities | emotionally popular catch-phrases that ignore complex problems |
| lesser of two evils | urges people to sacrifice by ignoring more positive options |
| pinpointing the enemy | emotionally blacklisting those who disagree |
| plain folks | giving the impression that sensible ordinary people agree |
| transfer | good feelings of success or fame, by association |
| opinion | personal preference only, not able to be argued logically |
| untrue | based on lies or half-truths |
