| A | B |
| goal | something you want to do or achieve in the future |
| assertive behavior | standing up for yourself in a calm, firm way |
| long-term goal | something you want to do or achieve in months or years |
| risk behavior | any behavior that puts someone in danger |
| consumer | a user or purchaser of goods and services |
| target marketing | an advertising campaign designed to influence a particular population or group |
| stress | the body's reaction to changes or demands placed upon it |
| stressor | something that causes the stress response |
| eustress | good or positive stress |
| distress | bad or negative stress |
| passive listening | showing a person you are listening without really speaking |
| active listening | using verbal responses to show acceptance, understanding, respect, sympathy, and encouragement |
| communication | the process by which a person sends a message to another person for the purpose of transmitting information or getting a response |
| conflict resolution | deciding how to solve an argument or disagreement |
| avoidance | not dealing with the disagreement by pretending that it does not exist, or changing what you do so you do not see the person that you are disagreeing with |
| confrontation | attacking the person you disagree with by yelling at them or physically pushing or hitting them |
| problem solving | working together with the person you are disagreeing with to make a compromise |
| passive behavior | letting people take advantage of you by not standing up for yourself |
| aggressive behavior | standing up for yourself in a forceful way that disregards tthe rights of others |
| short-term goal | something you want to do or acieve in days or weeks |