| A | B |
|---|
| brand name | a word or name on a product that helps consumers distinguish it from other products |
| generic products | plainly labeled, unadvertised, and sol at lower prices |
| department stores | sell wide variety of goods; offer brand names and customer service; higher prices |
| discount stores | sells variety of goods but at lower prices b/c they stock merchandise in large quantities |
| off-price/outlet stores | carry brand names but sell them for cheaper because they are slightly flawed, out of season, or discontinued |
| limited-line retailers | sells a large assortment of goods in one product line or a few related lines |
| superstores and hypermarkets | sell groceries, clothes, books, hardware |
| warehouse stores | sell items in bulk at a cheaper price |
| showroom retailers | sell from showrooms with displays of their products |
| comparison shopping | checking the price and quality of a product in more than one store |
| unit price | the cost of an item for a standard unit of measurement |
| rational advertising | attempts to convince you with facts and information |
| emotional advertising | appeals to your feelings |
| promotional sale | one that gives you a special buy on a new product or a product that's in season |
| clearance sale | a sale to clear out goods that are going out of season or are no longer profitable in order to make room for new merchandise |
| loss leaders | products that are advertised as selling at a loss or below cost in order to draw customers into the store to buy other more expensive products |
| impulse buying | purchasing things on the spur of the moment |
| warranty | a legal document that states the rights and responsibilities agreed to by the consumer and the store or the manufacturer |
