| A | B |
|---|
| fashion marketing | includes planning, pricing, promoting, & selling fashion products |
| marketing | planning, promotion, & distribution of ideas, goods, & services to create exchanges |
| marketing mix | how the basic elements of product, price, promotion & distribution are combined to meet customers needs & wants |
| product | what a business offers customers to satisfy needs |
| price | the amount that customers pay for products |
| promotion | all of the ways a customer is encouraged to buy the product; promotion includes advertising, publicity, personal selling & public relatio |
| marketing-information management | involves gathering & using information about what consumers want |
| financing | involves planning ways to cover the costs of successfully operating the business |
| pricing | is the process of setting the value or cost at the right level; price is dependent on the cost of production plus a profit |
| product/service management | designing, producing, maintaining, improving, &/or acquiring products or services to meet customer needs |
| distribution/place | involves moving the product each stepfrom the design idea to the consumer |
| selling | assists the customer in identifying & satisfying a want or a need |
| fashion cycle | the time from when a style is introduced until it is no longer purchased |
| introductory phase | early in the life of the product---trend setters are usually alrady wearing the garments |
| peak phase | the time during which sales of the items to the consumer are at the highest level---the target market is generally wearing the garments |
| target market | refers to a specific audience of people |
| decline phase | occurs when the masses have tired of the item & are no longer buying it |
| fads | those are items that quickly move through the 3 phases & disappear from the fashion scene |
| product mix | refers to all the products an organization sells including styles and prices |
| trend | fashion takes a particular direction & the style is acknowledged as being right for the time |
| classic | timeless, traditional, with a long product life cycle |
| sportswear | itms worn for work or play |
| activewear | apparel worn while taking an active part in a sport |
| careerwear | traditional in design since it focuses on the workplace |
| eveningwear | special occasion or formal wear |
| silhouette | the outline of an outfit |
| couture | original, one-of-a-kind garments made with the highest standards, & quality fabrics |
