| A | B |
|---|
| Strategic Planning | Looks at the long-term big picture for the entire business |
| External Analysis | The first step of strategic planning when managers study factors outside the organization that can affect operations |
| Internal Analysis | The second step of strategic planning when managers look at internal factors such as operations, finances, personnel, and other resources that can affect the success of the business |
| Mission | The most important purposes or directions for the organization based upon all information collected |
| Operational Planning | Includes short-term activities for each part of the business |
| Delegate | Transfer the responsibility of tasks to other individuals who will most likely accomplish the goals |
| Short-term goals | Goals that are usually accomplished in less than a year |
| Long-term goals | Goals that take more than one year to complete |
| Organizational Charts | Illustrations that show the structure of an organization, the major job classifications, and the chain of command |
| Job Descriptions | Define the requirements for each position in an organization |
| Business Plan | Outlines the mission, objectives, goals, strategies, and measures of an organization |
| Synergy | The collective results of the organization's employees |
| Agents | Legal representatives who negotiate new contracts and endorsement agreemenets |
| Leadership | The ability to influence individuals and organizations to cooperatively achieve goals that benefit both parties |
| Position Power | Power that comes from the position an agent holds in the organization |
| Reward Power | Power that is based upon the ability to control rewards and punishments |
| Ethics | Involves doing the right thing even when it is more tempting or profitable to do otherwise |
