| A | B |
|---|
| Alignment | Aligning text and/or graphics on a page. |
| Asymmetrical design | Balancing contrasting elements on a page. |
| Balance | The equal distribution of design elements on a page. |
| Color | A powerful tool in communicating a message. |
| Consistency | Uniformity among design elements. |
| Contrast | The difference in the degrees of lightness and darkness on a page. |
| Directional flow | Positioning elements to draw the reader's eyes through the document. |
| Focus | An element used to attract the reader's eyes. |
| Legibility | The ease with which individual characters are recognized. |
| Proportion | Sizing elements in relation to their relative importance and to each other. |
| Symmetrical design | Balancing similar elements equally on a page (centered alignment). |
| Thumbnail sketch | A rough sketch used in planning a layout and design. |
| White space | Background space with no text or graphics. |
| Z pattern | When scanning a page, the eyes tend to move in a Z pattern--upper left corner to bottom right corner. |
