| A | B |
|---|
| increased sales | businesses want to align themselves with a sports team or athlete |
| emotional ties | people feel this for their favorite sports; they hate, love, feel joy or are disappointed! |
| poor athlete conduct | many fans overlook an athlete's tasteless or criminal behavior as longs as he/she still scores and entertains. |
| women's athletics | Companies see this as great opportunity for their new marketing campaigns. |
| Title IX | no gender discrimination in school programs that receive federal funds. |
| Advertising | many companies who want to advertise their products through sports hire outside consulting firms to help them do it. |
| Sponsor | person, organization, or business that gives money or donates products and services to another person, organization, or event in exchange for public recognition. |
| Sponsorships | increase sales, earn goodwill, enter new markets, enhance company image |
| Return | the profit the sponsor earns from its support of an athlete or team. |
| niche marketing | marketing to a very specific group of people |
| affinity sports | niche markets whose participants are just as passionate about their non-traditional sports as are traditional sports enthusiasts. |
| lost sponsors | tobacco sponsors and alcohol sponsors |
| promotion | publicizing or advertising a product, service, or event with the goal of selling it |
| promotion plan | personal selling, advertising, publicity, and sales promotion |
| personal selling | face-to-face communication between seller and customer |
| advertising | paid communication between product maker or seller and audience or customer |
| publicity | free notice about a product, service, or event |
| sales promotion | an action or communication that will encourage a customer to buy a product |
| Endorsement | a person's public expression of approval or support for a product or service |
| endorser restrictions | must be honest opinions, must have real experience with product, no deceptive statements, no distortion of endorser's opinion, must use product |
