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Persuasive techniques

AB
BandwagonA popular trend that attracts growing support.
Glittering GeneralitiesUse words that appeal to values, which often themselves are related to triggering of powerful emotions. Examples: dignity, freedom, fame, integrity, justice, love and respect.
TestimonialsA testimonial or endorsement is a written or spoken statement, which is used in the promotion and advertising of that product.
Citing Statisticscollection of numerical data
PropagandaInformation that is spread for the purpose of promoting some cause.
BiasInfluence in an unfair way. A partiality that prevents objective consideration of an issue or situation.
StereotypesAn exaggerated image of the characteristics of a particular group. A negative or limiting preconceived belief about a certain type of person that is applied to everyone in that group.


Mrs. Stegman

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