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Fashion Marketing - Chapter 2 - The Basics of Fashion

AB
haute couturehigh-fashion, individually designed, original, handmade garments
couturiermain creator & designer for a haute couture firm
skeleton suitfirst clothing designed specifically for boys (high-waisted trousers, buttoned onto a very short jacket)
democratization of fashionwell-made, fashinable garments available to the masses anywhere in the world
knockoffscopies of haute couture designer gowns available for purchase at reasonable prices
elements of culture influencing fashionlanguage, religion, art, customs, values, & symbols
Bibifashion magazine for South Asians
burkacomplete coverage in public with a head-to-toe garment
styleparticular look in fashion that sets it apart
demandthe quantity of a particular fashion items that the public is willing & able to buy
softlinesclothng, shoes, & accessories made of fabrics or leather
women's wearMisses, petite, junior, women's sizes
misses sizesregular woman (even numbers) - sizes 2-14
petite sizeswomen who are less than 5'4"
junior sizesyounger figure (odd numbers) sizes 1 - 13
women's sizesplus sizes for larger women
Jim Thompsonfounder of the Thai Silk Company
French Trade AssociationChambre Syndicale de la Couture Parisienne
minority shoppersfashion buyers paying full price 37% of the time
principles of designbalance, contrast, rhythm, unity, proportion
formal balanceachieved by placing equal weights at equal distance from the center
informal balanceachieved by moving a heavier weight toward the center & moving a lighter weight to the outer edge
contrastopposites in size & color stand out
rhythmcreates eye movement & occurs when an element is repeated
unitylinks the visual elements making them appear to belong together
proportionrelates the size & shape of all the elements used in a design
elements of designlines, shapes, texture, & color
linescurved, straight, flowing or pointed--gives direction
shapesformed when lines enclose a space
fashion silhouetteshourglass, rectangle, & triangle
texturefeel of the design & can be created using different weaves of a fabric
colorcolor in the designs can affect moods, feelings, & emotions
Color Association of the U.S.CAUS--forecasts & predicts the trends in color for the fashion industry


Business Classes
Deer Park High School
Deer Park, NY

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